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Revolutionizing the realm of education: Phygital marketing concepts for EdTech startups

Publish: 5/06/2023

Discover how EdTech startups are revolutionizing education through the integration of physical and digital marketing concepts. Explore the case of MIM Business School №1 in Ukraine, and learn about their innovative student card with networking and onboarding tools.

Revolutionizing the realm of education: Phygital marketing concepts for EdTech startups


The field of education has witnessed a remarkable transformation in recent years, thanks to the rapid advancement of technology. Educational Technology (EdTech) startups have emerged as pioneers, harnessing the potential of both physical and digital marketing concepts to revolutionize the way we learn.

The Power of Phygital Marketing

Blending the Physical and Digital Worlds

Phygital marketing is the art of seamlessly blending physical and digital experiences to enhance customer engagement. In the realm of education, this concept holds immense potential for EdTech startups. By combining the advantages of traditional classroom learning with cutting-edge digital tools, Phygital marketing creates a dynamic and interactive educational environment.

Enhancing Student Engagement and Experience

EdTech startups understand the importance of student engagement and experience. They leverage Phygital marketing to create immersive learning experiences that captivate students’ attention and foster active participation. Through the integration of physical and digital elements, EdTech startups provide students with personalized and interactive educational content, making the learning process more enjoyable and effective.

The Case of XYZ Learning Platform

Creating Personalized Learning Journeys

XYZ Learning Platform is a leading EdTech startup that has embraced the concept of Phygital marketing to transform education. They have developed an innovative platform that offers personalized learning journeys to students of all ages and backgrounds. Through the integration of physical and digital elements, XYZ Learning Platform creates a dynamic and adaptive educational experience.

Key Features of XYZ Learning Platform

XYZ Learning Platform incorporates various features that enhance personalized learning experiences. Some notable features include:
Interactive Digital Content: Students have access to interactive digital content, such as videos, quizzes, and simulations, that cater to their specific learning needs. This engaging content keeps students motivated and encourages active participation in the learning process.

The Case of MIM Business School №1 in Ukraine

Challenging the Status Quo

MIM Business School №1 in Ukraine, renowned for its innovative approach to education, faced the challenge of developing an innovative student card that would not only serve as an identification tool but also provide networking and onboarding functionalities. The goal was to enhance students’ educational experience by seamlessly integrating physical and digital components.

The Result: The E-Card

MIM Business School №1 successfully introduced the E-Card as a welcome gift to each student. The E-Card revolutionized the traditional concept of a student ID card by incorporating networking and onboarding tools. This digital card serves as a gateway to a world of educational resources and connections.

Key Features of the E-Card

The E-Card offers a range of features designed to empower students and enrich their educational journey. Some of the notable features include:

  • Personal student’s digital business card: Each student receives a personalized digital business card embedded within the E-Card. This feature allows students to showcase their achievements, skills, and contact information to foster networking opportunities.
  • Publicly available content for MIM students: The E-Card provides access to publicly available content specifically curated for MIM Business School students. This content includes articles, videos, and other educational resources to support students’ learning outside the classroom.
  • Closed content tailored to courses: By logging into their student accounts, students unlock closed content that is tailored to their specific courses. This closed content includes essential class information, internal contacts, access to Wi-Fi and other networks, as well as links to databases and business literature. This personalized content enhances the learning experience by providing students with relevant and valuable resources.


Startups in educational technology have reshaped the educational landscape through their utilization of Phygital marketing. The success story of MIM Business School №1 in Ukraine demonstrates the transformative impact of innovative approaches in education. The implementation of the E-Card, featuring networking and onboarding tools, highlights the immense possibilities that arise from the seamless integration of physical and digital components. As technology progresses, EdTech startups will continue to play a crucial role in shaping the future of education, cultivating dynamic and immersive learning environments for students across the globe.

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